WE WANT TO HELP YOU..
Barbering start up guide
If you are planning to build your own business in the barbering industry we have put together a basic guide to help you fulfil your dreams of becoming a barbershop owner.
Managing a shop requires dedication, vision, time and energy, in addition to excellent people skills and a good sense of business. Observe your current employers before you jump in, detailing how you could improve with your own barber shop.
PLAN THE SERVICES YOU INTEND TO PROVIDE
Inspiration for new services you intend to offer in your new venture can be usually be found simply by searching specialist internet barbering related groups on social media, forums or by visiting local competition barbershops to see what they offer. If you are already in the industry, one of your greatest sources of feedback is your current clientele. Ask them what services they would like to see implemented. Additional services such as shaving, head massages or other male treatments can provide a great source of income along with making your business stand out from the crowd.
PLAN YOUR INCOME AND EXPENDITURES
Develop a business plan that details operating costs, start-up costs, advertising costs, staff requirements, anticipated clientele and how you intend to compete with other existing business’s. Create an accurate pricing list for your area to determine what type of profits you can expect and how much you can afford to spend on your rent. Generally, your rent should not exceed 10 percent of your projected gross revenues.
Search for potential locations for your business. Moving into a location that hasn’t already been flooded by barbershops may provide you with a niche business for that particular area. Look for locations in already successful trade zones like Town High streets, Shop parades, Shopping centres or near other business’s that your clientele frequently visit. Sometimes taking over the premises of an existing barbershop can be beneficial as it may already start you off with a client base. If this is an option do your homework regarding how successful the business was, its standing reputation and be prepared to create a new image.
The chances of your business being hit by a flood or destroyed by a fire might seem low, but disruption to your work can have serious consequences. Criminal acts or Injury within your barbershop could incur huge costs to your new business venture and cash flow. However, all of this can be prevented with the right insurance cover.
Do not leave valuables or money in your shop at night. Anything valuable on show in your barbershop when you are not there can attract a break in or criminal damage. CCTV and alarms can be added to your premises for a relatively small cost and can deter criminal acts along with providing useful information if these acts occur.
HIRING NEW STAFF
Hire well-groomed, Skilled barbers that are qualified or hold a portfolio of their work. This shows you the skills that they are capable of providing to your customers. Be prepared to assist with further training or CPD (continued professional development) if you intend to provide unusual services.
Possibly develop a dress code policy for your employees / staff to ensure a consistent professional image. Using your company logo on workwear can help with advertising outside of your premises. Encourage employees to avoid gossip of each other and clients as this can be detrimental to team work and future custom.
Start a website for your shop. This acts as a virtual shop window that provides key information to potential customers. Social media used professionally can also provide a free way of attracting local custom.
Offer discounts to your existing clientele for customer referrals. Host a grand opening. Submit press releases. Get your barbershop listed in local directories and barbershop guides.